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Email Marketing Catbird Jewelry
Project type
Email Marketing Catbird Jewelry
Date
2024
Description
This project outlines a strategic email marketing plan to increase first-time purchases, boost brand awareness, and encourage repeat customers.
This Project highlights:
- Catbird’s brand identity and values (sustainability, craftsmanship, and ethical practices).
- The goals of your email campaign and how they align with business growth.
- Why email marketing is an effective channel for Catbird, emphasizing personalization, direct reach, and cost-effectiveness.
- A focus on a key target segment—young professionals and jewelry enthusiasts in NYC.
- The use of automation tools like ActiveCampaign to enhance efficiency.
- Performance metrics (KPIs) and A/B testing strategies to optimize results.
This project demonstrates my ability to develop data-driven, targeted digital marketing strategies, reinforcing my skills in email marketing, customer engagement, and campaign optimization
